There is a difference between clever messaging… and actually influencing people.
There are barriers between one’s thoughts and one’s true feelings.
And there is a gulf between understanding and action.
It is in these impossible spaces that purrple was born.
Move towards meaning. It’s not just a tagline.
It’s our business description and our marketing brief.
It’s everything we do. In three small words.
The first is the path, the second is the destination.
And purrple is the strategy to get you there.
You want to make your comms both
a lot easier and more impactful.
You want to brand or rebrand
your organization… authentically.
You need to change your
You need to become
You need to attract the right kind
of employees to your organization.
You need a campaign
that gets noticed!
You want to work with people
who are not only strategic and creative,
but also energizing and inspiring.
Some see a color. Some hear a cat.
(Some see a purple cat).
Some see a mistake?
Some feel excited, energized.
Some feel luxurious, royal.
Some feel creative.
Others have a sense of harmony.
Some sense an adventure.
And some just have a question.
But everyone has a reaction.
purrple. Meant to move.
I’d call myself a Communication Strategist, even though I knew that often the challenges presented to me had more to do with behavior change than crafting the right message. Don’t get me wrong – sometimes they are the same things… but not always. And knowing the difference is everything. Building trust with your client base (especially when you want to expand it), growing the right kind of culture in your organization, or even establishing a brand that is truly authentic – these assignments are too often mistaken for “just a comms exercise.” They are so much more. Even when well-done, they often fail to create engagement, commitment or change. They fail to really move people.
Borrowing from neuroscience, behavior theory and other fields that inform how we learn and interact, purrple is next-level communication that doesn’t just use the right words and images, but connects to the intrinsic motivators that inform everything we do. I also “got purrple” because helping people adopt the right climate change policies and behaviors, building an innovative culture and creating and embedding an authentic brand in an organization… are diffcult challenges. And enjoying the process (dare I say ‘having fun’?), not only makes the process sustainable; it also leads to infinitely better outcomes. So yeah, purrple. My own move towards meaning.